Rubies in the orchard : how to uncover the hidden gems in your business /
Resnick, Lynda.
Rubies in the orchard : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson. - 1st ed. - New York : Doubleday, c2009. - xx, 204 p., [8] p. of plates : ill. (chiefly col.) ; 22 cm.
"The POM Queen's secrets to building brands and marketing just about anything."--Jacket. Includes index.
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
9780385525787 (hc : alk. paper) 0385525788 (hc : alk. paper)
2008023167
Marketing.
Advertising.
Value.
Business.
HF5415 / .R462 2009
Rubies in the orchard : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson. - 1st ed. - New York : Doubleday, c2009. - xx, 204 p., [8] p. of plates : ill. (chiefly col.) ; 22 cm.
"The POM Queen's secrets to building brands and marketing just about anything."--Jacket. Includes index.
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
9780385525787 (hc : alk. paper) 0385525788 (hc : alk. paper)
2008023167
Marketing.
Advertising.
Value.
Business.
HF5415 / .R462 2009