000			01324cam a2200337 a 4500
001			231162843
003			Ost
005			20250228070934.0
008			080604s2009 nyuaf 001 0 eng
010			_a2008023167
020			_a9780385525787 (hc : alk. paper)
020			_a0385525788 (hc : alk. paper)
035			_a(OCoLC)231162843
040			_aDLC _cDLC _dBTCTA _dBAKER _dUPZ _dYDXCP _dC#P _dCDX _dBWX _dCOX
050	0	0	_aHF5415 _b.R462 2009
100	1		_aResnick, Lynda.
245	1	0	_aRubies in the orchard : _bhow to uncover the hidden gems in your business / _cLynda Resnick ; with Francis Wilkinson.
250			_a1st ed.
260			_aNew York : _bDoubleday, _cc2009.
300			_axx, 204 p., [8] p. of plates : _bill. (chiefly col.) ; _c22 cm.
500			_a"The POM Queen's secrets to building brands and marketing just about anything."--Jacket.
500			_aIncludes index.
520			_aLynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
650		0	_aMarketing.
650		0	_aAdvertising.
650		0	_aValue.
650		0	_aBusiness.
700	1		_aWilkinson, Francis.
907			_a.b282186992
942			_cBK
999			_c30533 _d30531